About Me

About Me

Hi, I’m Musa, a Product Designer & Engineer.

I’ve spent the last 4+ years designing and building digital products, working across product design, UX, UI, and front-end engineering. I like being somewhere in the middle of design and technology, close enough to understand how things are built, but obsessed enough with the details to care about how they feel.

I’m particularly interested in products that are complex under the hood but feel simple on the surface. SaaS platforms, enterprise tools, fintech, AI products, and the weird little interactions that make a product click with someone, that’s where I enjoy working the most.

How I think

Good design, to me, isn’t about making something look good and calling it a day.

It’s about understanding the problem, asking better questions, figuring out what actually matters, and then finding the simplest way to communicate it. Sometimes that means a beautifully crafted interface. Sometimes it means removing half the interface altogether.

I care about the details, but I care even more about whether those details are doing their job.

Design × Engineering

Having a background in both design and front-end development has shaped the way I work.

I can think through a product in Figma, prototype an interaction, talk through the implementation with developers, and jump into the code when needed. I don’t see design and engineering as separate steps. I see them as two sides of the same product.

That overlap lets me design with real constraints in mind while also pushing what’s possible.

What I’m exploring

Right now, a lot of my curiosity is around Agentic AI and Generative UI.

AI is changing the way we interact with software. We’re moving from interfaces where people navigate predefined paths to systems that can understand intent, make decisions, and adapt to the person using them.

That shift raises some interesting design questions: What does an interface look like when it can change itself? How do you build trust into an agent? When should AI take action, and when should it get out of the way?

I’m interested in figuring that out, one product at a time.

Outside the pixels

I’m naturally curious and tend to jump between things that have absolutely nothing to do with each other.

I like exploring new technology, playing games, obsessing over tiny design details, and occasionally moving a rectangle two pixels to the left because, obviously, it was bothering me.

At the end of the day, I just like making things, and making them a little better than I found them.

Experience

The teams I’ve built with.

What the work actually was, not just what it was called.

2020Now

5 yr · 2 companies · 4 roles

  1. Futurenostics

    • 2 yr 9 mo
    • 3 roles
    • Islamabad
    1. Senior UX Engineer

      NowPresent

      6 mo · Full-time

      Leading design on agentic AI and generative UI work, from the first sketch through to the code that ships.

      • Lead complex product surfaces end to end, from ideation to shipped interface.
      • Set the patterns the rest of the team designs and builds against.
      • Work in the codebase alongside engineering rather than handing off and hoping.
      • Agentic AI
      • GenUI
      • Design systems
      • Front-end
      • Prototyping
    2. UX Engineer

      1 yr 4 mo · Full-time

      Moved from designing screens to owning how they behave, prototyping interactions and building them out with engineering.

      • Designed and shipped complex B2B SaaS interfaces across web platforms.
      • Turned static flows into interactive prototypes, then tested and cut what did not land.
      • Provided the specs, assets and implementation guidance that kept builds faithful.
      • Product design
      • Interaction design
      • Prototyping
      • Figma
      • React
    3. Associate UI/UX Designer

      1 yr 1 mo · Full-time

      Where the enterprise work started: research, wireframes and UI for products with a lot going on under the hood.

      • Ran user research on needs and behaviours, and brought it back into the designs.
      • Built the wireframes, mockups and UI for new features across the product.
      • UI design
      • User research
      • Wireframing
      • Figma
  2. 58 Studios

    • 2 yr 3 mo
    • Islamabad
    1. UI/UX Designer

      2 yr 3 mo · Full-time

      Agency pace, a new product every few months, which is where the habit of designing for real constraints came from.

      • Designed interfaces across client web and mobile products.
      • Created interactive prototypes and improved them through user testing.
      • Supported engineering with design specifications and production assets.
      • UI design
      • UX design
      • Prototyping
      • Adobe XD

Off the clock

The stuff that has nothing to do with work.

Poke around, most of it moves.

Photography

Photography

Drag the prints around.

Photograph by Musa Qureshi
Photograph by Musa Qureshi
Photograph by Musa Qureshi
Photograph by Musa Qureshi
Photograph by Musa Qureshi
Photograph by Musa Qureshi
Photograph by Musa Qureshi

Games

A short shelf.

  • Valorant cover art
    04Years played
    4 years played

    Valorant

    PC

  • Counter-Strike: Global Offensive cover art
    06Years played
    6 years played

    CS:GO

    PC

  • Call of Duty 4: Modern Warfare cover art
    08Years played
    8 years played

    COD 4

    PC

  • The Last of Us cover art
    Story modeCampaign
    Story mode

    The Last of Us

    Console

Listening

3

Track one

Artist

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